Брендинг – ремесло или критическое творчество? Рассуждает исполнительный директор «ЭФКО» Сергей Иванов
На днях прошел финал конкурса брендов Белгородской области. Мероприятие окунуло исполнительного директора «ЭФКО» Сергея Иванова в ностальгию о брендах, которые он когда-то развивал, а также подвигло на рассуждения о том, как создать продукт, который эмоционально понравится потребителю. Подробности – в материале по ссылке.
Брендинг – ремесло или критическое творчество? Рассуждает исполнительный директор «ЭФКО» Сергей Иванов
На днях прошел финал конкурса брендов Белгородской области. Мероприятие окунуло исполнительного директора «ЭФКО» Сергея Иванова в ностальгию о брендах, которые он когда-то развивал, а также подвигло на рассуждения о том, как создать продукт, который эмоционально понравится потребителю. Подробности – в материале по ссылке.
The Russian invasion of Ukraine has been a driving force in markets for the past few weeks. At its heart, Telegram is little more than a messaging app like WhatsApp or Signal. But it also offers open channels that enable a single user, or a group of users, to communicate with large numbers in a method similar to a Twitter account. This has proven to be both a blessing and a curse for Telegram and its users, since these channels can be used for both good and ill. Right now, as Wired reports, the app is a key way for Ukrainians to receive updates from the government during the invasion. This ability to mix the public and the private, as well as the ability to use bots to engage with users has proved to be problematic. In early 2021, a database selling phone numbers pulled from Facebook was selling numbers for $20 per lookup. Similarly, security researchers found a network of deepfake bots on the platform that were generating images of people submitted by users to create non-consensual imagery, some of which involved children. The Security Service of Ukraine said in a tweet that it was able to effectively target Russian convoys near Kyiv because of messages sent to an official Telegram bot account called "STOP Russian War." "The result is on this photo: fiery 'greetings' to the invaders," the Security Service of Ukraine wrote alongside a photo showing several military vehicles among plumes of black smoke.
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