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💵 Ребрендинг, который стоил миллионы

Полвека сеть семейных ресторанов Cracker Barrel была символом «традиционной Америки»: деревенский стиль, «старый дядюшка» в логотипе и слоган Old Country Store.

Но стоило убрать этот образ ради обновления и минимализма — и начался политический шторм: хэштеги, бойкоты, падение акций и даже вмешательство Трампа.

В карточках — разбор, почему ребрендинг стал угрозой для компании⬆️
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💵 Ребрендинг, который стоил миллионы

Полвека сеть семейных ресторанов Cracker Barrel была символом «традиционной Америки»: деревенский стиль, «старый дядюшка» в логотипе и слоган Old Country Store.

Но стоило убрать этот образ ради обновления и минимализма — и начался политический шторм: хэштеги, бойкоты, падение акций и даже вмешательство Трампа.

В карточках — разбор, почему ребрендинг стал угрозой для компании⬆️

BY Полилог. Экспертиза








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