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Телевизор окончательно проиграл стримингу

Пока только в США

Агентство Nielsen опубликовало метрики по телесмотрению в США в мае. Впервые в истории стриминговые сервисы стали популярнее, чем эфирное и кабельное телевидение вместе взятые – 44,8% против 44,2%. Включать в срез стриминговые платформы Nielsen начал четыре года назад, тогда на стриминг приходилось около 25%.

Если смотреть на сами стриминги, то рейтинг выглядит таким образом (доля от общего телесмотрения):
1. YouTube – 12,5%
2. Netflix – 7,5%
3. Disney+ - 5% (включая ESPN и Hulu)
4. Amazon Prime video – 3,5%
5. Roku – 2,5%
6. Paramount+ - 2,2% (включая Pluto)
7. Tubi – 2,2%
8. Warner/Discovery – 1,5% (включая Discovery+ и Max)
9. Peacock – 1,4%
10. Другие – 6,5%
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Телевизор окончательно проиграл стримингу

Пока только в США

Агентство Nielsen опубликовало метрики по телесмотрению в США в мае. Впервые в истории стриминговые сервисы стали популярнее, чем эфирное и кабельное телевидение вместе взятые – 44,8% против 44,2%. Включать в срез стриминговые платформы Nielsen начал четыре года назад, тогда на стриминг приходилось около 25%.

Если смотреть на сами стриминги, то рейтинг выглядит таким образом (доля от общего телесмотрения):
1. YouTube – 12,5%
2. Netflix – 7,5%
3. Disney+ - 5% (включая ESPN и Hulu)
4. Amazon Prime video – 3,5%
5. Roku – 2,5%
6. Paramount+ - 2,2% (включая Pluto)
7. Tubi – 2,2%
8. Warner/Discovery – 1,5% (включая Discovery+ и Max)
9. Peacock – 1,4%
10. Другие – 6,5%

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