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Кудрявый Digital

Совсем забыл рассказать! Неделю назад провели мощную сессию «Что должны понимать PR-специалисты и бизнес при выходе на рынок Китая» в рамках форума АКИ и РАСО «PR для экспорта»

Что было:
— Разобрали ключевые аспекты продвижения с топовыми экспертами,
— Обсудили культурные коды, юридические тонкости и кейсы,
— Пришли к главному инсайту: Китай — это не просто перевод контента, а глубокая адаптация под местный контекст

Кстати:
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#Интериум

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355 viewsApr 22 at 12:30

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Create: 2025-04-22
Last Update: 2025-05-14 11:01:25

Совсем забыл рассказать! Неделю назад провели мощную сессию «Что должны понимать PR-специалисты и бизнес при выходе на рынок Китая» в рамках форума АКИ и РАСО «PR для экспорта»

Что было:
— Разобрали ключевые аспекты продвижения с топовыми экспертами,
— Обсудили культурные коды, юридические тонкости и кейсы,
— Пришли к главному инсайту: Китай — это не просто перевод контента, а глубокая адаптация под местный контекст

Кстати:
Какие азиатские рынки вам интересны? Пишите в комменты — учтём в следующих сессиях!

#Интериум

BY Кудрявый Digital

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Telegram | DID YOU KNOW?

Date: 2025-05-14|

Since its launch in 2013, Telegram has grown from a simple messaging app to a broadcast network. Its user base isn’t as vast as WhatsApp’s, and its broadcast platform is a fraction the size of Twitter, but it’s nonetheless showing its use. While Telegram has been embroiled in controversy for much of its life, it has become a vital source of communication during the invasion of Ukraine. But, if all of this is new to you, let us explain, dear friends, what on Earth a Telegram is meant to be, and why you should, or should not, need to care. Pavel Durov, Telegram's CEO, is known as "the Russian Mark Zuckerberg," for co-founding VKontakte, which is Russian for "in touch," a Facebook imitator that became the country's most popular social networking site. DFR Lab sent the image through Microsoft Azure's Face Verification program and found that it was "highly unlikely" that the person in the second photo was the same as the first woman. The fact-checker Logically AI also found the claim to be false. The woman, Olena Kurilo, was also captured in a video after the airstrike and shown to have the injuries. At the start of 2018, the company attempted to launch an Initial Coin Offering (ICO) which would enable it to enable payments (and earn the cash that comes from doing so). The initial signals were promising, especially given Telegram’s user base is already fairly crypto-savvy. It raised an initial tranche of cash – worth more than a billion dollars – to help develop the coin before opening sales to the public. Unfortunately, third-party sales of coins bought in those initial fundraising rounds raised the ire of the SEC, which brought the hammer down on the whole operation. In 2020, officials ordered Telegram to pay a fine of $18.5 million and hand back much of the cash that it had raised. The regulator said it had received information that messages containing stock tips and other investment advice with respect to selected listed companies are being widely circulated through websites and social media platforms such as Telegram, Facebook, WhatsApp and Instagram.
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