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В этом году чешские разработчики из студии Warhorse выпустили вторую часть игры про средневековую Богемию. Это достаточно нишевый проект с упором на реализм и историю. Никаких тебе драконов и магии, только суровые мужики в доспехах и их бытовые проблемы в 1403 году.

За пару недель игра продалась тиражом в 2 млн копий, породила десятки мемов, стала настоящим открытием для игровой индустрии и теперь претендует на звание «Игры года». В этой статье разберём самые крутые PR-активации, которые помогли Kingdom Come Deliverance 2 обратить на себя внимание.

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116 viewsJun 28 at 10:07

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Create: 2025-06-28
Last Update: 2025-07-03 05:41:14

В этом году чешские разработчики из студии Warhorse выпустили вторую часть игры про средневековую Богемию. Это достаточно нишевый проект с упором на реализм и историю. Никаких тебе драконов и магии, только суровые мужики в доспехах и их бытовые проблемы в 1403 году.

За пару недель игра продалась тиражом в 2 млн копий, породила десятки мемов, стала настоящим открытием для игровой индустрии и теперь претендует на звание «Игры года». В этой статье разберём самые крутые PR-активации, которые помогли Kingdom Come Deliverance 2 обратить на себя внимание.

#статья

BY Пуш от Сафронова

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Telegram | DID YOU KNOW?

Date: 2025-07-03|

Russians and Ukrainians are both prolific users of Telegram. They rely on the app for channels that act as newsfeeds, group chats (both public and private), and one-to-one communication. Since the Russian invasion of Ukraine, Telegram has remained an important lifeline for both Russians and Ukrainians, as a way of staying aware of the latest news and keeping in touch with loved ones. Following this, Sebi, in an order passed in January 2022, established that the administrators of a Telegram channel having a large subscriber base enticed the subscribers to act upon recommendations that were circulated by those administrators on the channel, leading to significant price and volume impact in various scrips. Elsewhere, version 8.6 of Telegram integrates the in-app camera option into the gallery, while a new navigation bar gives quick access to photos, files, location sharing, and more. What distinguishes the app from competitors is its use of what's known as channels: Public or private feeds of photos and videos that can be set up by one person or an organization. The channels have become popular with on-the-ground journalists, aid workers and Ukrainian President Volodymyr Zelenskyy, who broadcasts on a Telegram channel. The channels can be followed by an unlimited number of people. Unlike Facebook, Twitter and other popular social networks, there is no advertising on Telegram and the flow of information is not driven by an algorithm. At the start of 2018, the company attempted to launch an Initial Coin Offering (ICO) which would enable it to enable payments (and earn the cash that comes from doing so). The initial signals were promising, especially given Telegram’s user base is already fairly crypto-savvy. It raised an initial tranche of cash – worth more than a billion dollars – to help develop the coin before opening sales to the public. Unfortunately, third-party sales of coins bought in those initial fundraising rounds raised the ire of the SEC, which brought the hammer down on the whole operation. In 2020, officials ordered Telegram to pay a fine of $18.5 million and hand back much of the cash that it had raised.
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