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Роль медиааналитики в информационном кризисе

В рамках рубрики #МненияЭкспертов попросили пиарщиков из разных отраслей поделиться опытом, как им помогает аналитика в антикризисных коммуникациях.

Сегодня наши эксперты:
📔 Ника Комарова (PR machine)
📔 Сергей Скрипников (Нарративный шум)
📔 Мария Моисеенко (Просто Мария)
📔 Иван Афанасьев (Афанасьев и Связи с ответственностью)
📔 Иван Степанов (Первый аналитический)
📔 Ольга Очеретина (PRиличное)
📔 Наталья Альгешкина (Будни пиарщика)
📔 Ярослав Федосеев (Хуже Федосеева)
📔 Анастасия Журавлёва (ОтЪехавшая)

Подробности смотрите в карточках 😮

🐩🐩
Первый аналитический. 👊🤛
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Роль медиааналитики в информационном кризисе

В рамках рубрики #МненияЭкспертов попросили пиарщиков из разных отраслей поделиться опытом, как им помогает аналитика в антикризисных коммуникациях.

Сегодня наши эксперты:
📔 Ника Комарова (PR machine)
📔 Сергей Скрипников (Нарративный шум)
📔 Мария Моисеенко (Просто Мария)
📔 Иван Афанасьев (Афанасьев и Связи с ответственностью)
📔 Иван Степанов (Первый аналитический)
📔 Ольга Очеретина (PRиличное)
📔 Наталья Альгешкина (Будни пиарщика)
📔 Ярослав Федосеев (Хуже Федосеева)
📔 Анастасия Журавлёва (ОтЪехавшая)

Подробности смотрите в карточках 😮

🐩🐩
Первый аналитический. 👊🤛

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Right now the digital security needs of Russians and Ukrainians are very different, and they lead to very different caveats about how to mitigate the risks associated with using Telegram. For Ukrainians in Ukraine, whose physical safety is at risk because they are in a war zone, digital security is probably not their highest priority. They may value access to news and communication with their loved ones over making sure that all of their communications are encrypted in such a manner that they are indecipherable to Telegram, its employees, or governments with court orders. In a message on his Telegram channel recently recounting the episode, Durov wrote: "I lost my company and my home, but would do it again – without hesitation." At its heart, Telegram is little more than a messaging app like WhatsApp or Signal. But it also offers open channels that enable a single user, or a group of users, to communicate with large numbers in a method similar to a Twitter account. This has proven to be both a blessing and a curse for Telegram and its users, since these channels can be used for both good and ill. Right now, as Wired reports, the app is a key way for Ukrainians to receive updates from the government during the invasion. Such instructions could actually endanger people — citizens receive air strike warnings via smartphone alerts. Telegram was co-founded by Pavel and Nikolai Durov, the brothers who had previously created VKontakte. VK is Russia’s equivalent of Facebook, a social network used for public and private messaging, audio and video sharing as well as online gaming. In January, SimpleWeb reported that VK was Russia’s fourth most-visited website, after Yandex, YouTube and Google’s Russian-language homepage. In 2016, Forbes’ Michael Solomon described Pavel Durov (pictured, below) as the “Mark Zuckerberg of Russia.”
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