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🥶 «Заморозка мозга»

Coca-Cola выпустила серию психоделических анимаций, в которых визуализировала ощущение «brain freeze» — той самой резкой боли в голове, когда слишком быстро пьешь холодную газировку.

Все это — часть эксперимента бренда: как превратить физиологическую реакцию на продукт в узнаваемый эстетический код. Получился почти манифест: даже мимолетный дискомфорт — это часть удовольствия.

Пожалуй, лучший телеграм-канал о маркетинге

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6.58K viewsMay 25 at 15:52

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Create: 2025-05-25
Last Update: 2025-08-23 15:37:46

🥶 «Заморозка мозга»

Coca-Cola выпустила серию психоделических анимаций, в которых визуализировала ощущение «brain freeze» — той самой резкой боли в голове, когда слишком быстро пьешь холодную газировку.

Все это — часть эксперимента бренда: как превратить физиологическую реакцию на продукт в узнаваемый эстетический код. Получился почти манифест: даже мимолетный дискомфорт — это часть удовольствия.

Пожалуй, лучший телеграм-канал о маркетинге

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Telegram | DID YOU KNOW?

Date: 2025-08-23|

Pavel Durov, a billionaire who embraces an all-black wardrobe and is often compared to the character Neo from "the Matrix," funds Telegram through his personal wealth and debt financing. And despite being one of the world's most popular tech companies, Telegram reportedly has only about 30 employees who defer to Durov for most major decisions about the platform. In a message on his Telegram channel recently recounting the episode, Durov wrote: "I lost my company and my home, but would do it again – without hesitation." You may recall that, back when Facebook started changing WhatsApp’s terms of service, a number of news outlets reported on, and even recommended, switching to Telegram. Pavel Durov even said that users should delete WhatsApp “unless you are cool with all of your photos and messages becoming public one day.” But Telegram can’t be described as a more-secure version of WhatsApp. On February 27th, Durov posted that Channels were becoming a source of unverified information and that the company lacks the ability to check on their veracity. He urged users to be mistrustful of the things shared on Channels, and initially threatened to block the feature in the countries involved for the length of the war, saying that he didn’t want Telegram to be used to aggravate conflict or incite ethnic hatred. He did, however, walk back this plan when it became clear that they had also become a vital communications tool for Ukrainian officials and citizens to help coordinate their resistance and evacuations. 'Wild West'
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