Полвека сеть семейных ресторанов Cracker Barrel была символом «традиционной Америки»: деревенский стиль, «старый дядюшка» в логотипе и слоган Old Country Store.
Но стоило убрать этот образ ради обновления и минимализма — и начался политический шторм: хэштеги, бойкоты, падение акций и даже вмешательство Трампа.
В карточках — разбор, почему ребрендинг стал угрозой для компании⬆️
Полвека сеть семейных ресторанов Cracker Barrel была символом «традиционной Америки»: деревенский стиль, «старый дядюшка» в логотипе и слоган Old Country Store.
Но стоило убрать этот образ ради обновления и минимализма — и начался политический шторм: хэштеги, бойкоты, падение акций и даже вмешательство Трампа.
В карточках — разбор, почему ребрендинг стал угрозой для компании⬆️
The Russian invasion of Ukraine has been a driving force in markets for the past few weeks. "This time we received the coordinates of enemy vehicles marked 'V' in Kyiv region," it added. "And that set off kind of a battle royale for control of the platform that Durov eventually lost," said Nathalie Maréchal of the Washington advocacy group Ranking Digital Rights. Stocks dropped on Friday afternoon, as gains made earlier in the day on hopes for diplomatic progress between Russia and Ukraine turned to losses. Technology stocks were hit particularly hard by higher bond yields. "We're seeing really dramatic moves, and it's all really tied to Ukraine right now, and in a secondary way, in terms of interest rates," Octavio Marenzi, CEO of Opimas, told Yahoo Finance Live on Thursday. "This war in Ukraine is going to give the Fed the ammunition, the cover that it needs, to not raise interest rates too quickly. And I think Jay Powell is a very tepid sort of inflation fighter and he's not going to do as much as he needs to do to get that under control. And this seems like an excuse to kick the can further down the road still and not do too much too soon."
from tw
