Каждый день миллионы видео, постов и сторис борются за внимание молодежи.
👉Что действительно влияет на их взгляды и ценности, а что просто пролетает в ленте?
👉Как сделать так, чтобы медиа не просто информировали, а вовлекали?
На «Школе замов» Михаил Канавцев, проректор по медиаобразованию Мастерской управления «Сенеж», поделился профессиональным взглядом на эти вопросы, разобрал тренды и вызовы, с которыми сталкиваются специалисты.
Каждый день миллионы видео, постов и сторис борются за внимание молодежи.
👉Что действительно влияет на их взгляды и ценности, а что просто пролетает в ленте?
👉Как сделать так, чтобы медиа не просто информировали, а вовлекали?
На «Школе замов» Михаил Канавцев, проректор по медиаобразованию Мастерской управления «Сенеж», поделился профессиональным взглядом на эти вопросы, разобрал тренды и вызовы, с которыми сталкиваются специалисты.
Pavel Durov, Telegram's CEO, is known as "the Russian Mark Zuckerberg," for co-founding VKontakte, which is Russian for "in touch," a Facebook imitator that became the country's most popular social networking site. Although some channels have been removed, the curation process is considered opaque and insufficient by analysts. Telegram has become more interventionist over time, and has steadily increased its efforts to shut down these accounts. But this has also meant that the company has also engaged with lawmakers more generally, although it maintains that it doesn’t do so willingly. For instance, in September 2021, Telegram reportedly blocked a chat bot in support of (Putin critic) Alexei Navalny during Russia’s most recent parliamentary elections. Pavel Durov was quoted at the time saying that the company was obliged to follow a “legitimate” law of the land. He added that as Apple and Google both follow the law, to violate it would give both platforms a reason to boot the messenger from its stores. Official government accounts have also spread fake fact checks. An official Twitter account for the Russia diplomatic mission in Geneva shared a fake debunking video claiming without evidence that "Western and Ukrainian media are creating thousands of fake news on Russia every day." The video, which has amassed almost 30,000 views, offered a "how-to" spot misinformation. The regulator said it had received information that messages containing stock tips and other investment advice with respect to selected listed companies are being widely circulated through websites and social media platforms such as Telegram, Facebook, WhatsApp and Instagram.
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