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Gemist, a Los Angeles–based startup transforming how fine jewelry is designed and sold, has raised a $6M seed round to expand its white-labeled SaaS platform. The round was led by Entrada Ventures, with participation from Artemis Fund, Beechwood Capital, and others, bringing its total funding to $9M.
• Photoreal visualization engine lets customers design and preview jewelry in real time
• Covers dynamic pricing, e-commerce, and production management in one platform
• Requires no CAD expertise—jewelers can launch with zero dev effort
• Retailers report 400% faster sales cycles and 300% higher average order values
• Over 14,000 custom pieces are designed weekly across web, mobile, and in-store
• Integrates seamlessly with existing commerce workflows
• CEO Madeline Fraser shifted Gemist from DTC to B2B SaaS in 2022 after seeing broader demand
• Founded out of personal frustration trying to customize a ring online
• Now focused on enabling small and mid-sized jewelers to compete with luxury digital experiences
As jewelry buyers demand personalization and transparency, Gemist is arming retailers with the tools to deliver both—no showroom or 6-week CAD cycle required.