Привет, в этот четверг решили сделать небольшой зум-толк с провокационным названием: в мире становится меньше зависимости от бренда.
Если пояснять, то я бы сказал, что лояльность бренду больше не такая однозначная.
Во-первых, маркетплейсы смещают фокус на продукт. Во-вторых, становится больше монобрендовык ритейлов и СТМ даже в FMCG. В-третьих, уже само понятие бренда девальвируется.
В общем, есть о чем поговорить. Приходите на зум в этот четверг. Обсудим.
Привет, в этот четверг решили сделать небольшой зум-толк с провокационным названием: в мире становится меньше зависимости от бренда.
Если пояснять, то я бы сказал, что лояльность бренду больше не такая однозначная.
Во-первых, маркетплейсы смещают фокус на продукт. Во-вторых, становится больше монобрендовык ритейлов и СТМ даже в FMCG. В-третьих, уже само понятие бренда девальвируется.
В общем, есть о чем поговорить. Приходите на зум в этот четверг. Обсудим.
#decodingshow
BY Decoding Human — Роман Пустовойт
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Unlike Silicon Valley giants such as Facebook and Twitter, which run very public anti-disinformation programs, Brooking said: "Telegram is famously lax or absent in its content moderation policy." In the past, it was noticed that through bulk SMSes, investors were induced to invest in or purchase the stocks of certain listed companies. Since its launch in 2013, Telegram has grown from a simple messaging app to a broadcast network. Its user base isn’t as vast as WhatsApp’s, and its broadcast platform is a fraction the size of Twitter, but it’s nonetheless showing its use. While Telegram has been embroiled in controversy for much of its life, it has become a vital source of communication during the invasion of Ukraine. But, if all of this is new to you, let us explain, dear friends, what on Earth a Telegram is meant to be, and why you should, or should not, need to care. What distinguishes the app from competitors is its use of what's known as channels: Public or private feeds of photos and videos that can be set up by one person or an organization. The channels have become popular with on-the-ground journalists, aid workers and Ukrainian President Volodymyr Zelenskyy, who broadcasts on a Telegram channel. The channels can be followed by an unlimited number of people. Unlike Facebook, Twitter and other popular social networks, there is no advertising on Telegram and the flow of information is not driven by an algorithm. "For Telegram, accountability has always been a problem, which is why it was so popular even before the full-scale war with far-right extremists and terrorists from all over the world," she told AFP from her safe house outside the Ukrainian capital.
from ca
