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🧐 Как мемы, сатира и пародии влияют на репутацию человека

Исследователи Kellogg School of Management доказали, что это не просто безобидные шутки. Сатира бьет по репутации сильнее, чем прямая критика.

🔛 Рассказываем, как это работает, в карточках.

Подробные результаты исследования читайте в статье «Смеяться нельзя плакать: как сатира влияет на репутацию».
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🧐 Как мемы, сатира и пародии влияют на репутацию человека

Исследователи Kellogg School of Management доказали, что это не просто безобидные шутки. Сатира бьет по репутации сильнее, чем прямая критика.

🔛 Рассказываем, как это работает, в карточках.

Подробные результаты исследования читайте в статье «Смеяться нельзя плакать: как сатира влияет на репутацию».

BY Марковна про публичность









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"He has kind of an old-school cyber-libertarian world view where technology is there to set you free," Maréchal said. Emerson Brooking, a disinformation expert at the Atlantic Council's Digital Forensic Research Lab, said: "Back in the Wild West period of content moderation, like 2014 or 2015, maybe they could have gotten away with it, but it stands in marked contrast with how other companies run themselves today." Two days after Russia invaded Ukraine, an account on the Telegram messaging platform posing as President Volodymyr Zelenskiy urged his armed forces to surrender. On February 27th, Durov posted that Channels were becoming a source of unverified information and that the company lacks the ability to check on their veracity. He urged users to be mistrustful of the things shared on Channels, and initially threatened to block the feature in the countries involved for the length of the war, saying that he didn’t want Telegram to be used to aggravate conflict or incite ethnic hatred. He did, however, walk back this plan when it became clear that they had also become a vital communications tool for Ukrainian officials and citizens to help coordinate their resistance and evacuations.
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