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📢Day 15/100: The Rise of Telegram E-Commerce in Ethiopia
Telegram is transforming e-commerce in Ethiopia, but its fragmented nature poses challenges. Vendors operate in silos, and customers struggle to navigate multiple channels.
EthioMart's Vision:
We aim to create a centralized platform aggregating data from Telegram channels, simplifying product discovery for customers and enhancing visibility for vendors.
💡 Question of the day: How can centralized platforms improve Ethiopia’s digital shopping experience?
📢Day 15/100: The Rise of Telegram E-Commerce in Ethiopia
Telegram is transforming e-commerce in Ethiopia, but its fragmented nature poses challenges. Vendors operate in silos, and customers struggle to navigate multiple channels.
EthioMart's Vision:
We aim to create a centralized platform aggregating data from Telegram channels, simplifying product discovery for customers and enhancing visibility for vendors.
💡 Question of the day: How can centralized platforms improve Ethiopia’s digital shopping experience?
Telegram was founded in 2013 by two Russian brothers, Nikolai and Pavel Durov. Some people used the platform to organize ahead of the storming of the U.S. Capitol in January 2021, and last month Senator Mark Warner sent a letter to Durov urging him to curb Russian information operations on Telegram. Telegram boasts 500 million users, who share information individually and in groups in relative security. But Telegram's use as a one-way broadcast channel — which followers can join but not reply to — means content from inauthentic accounts can easily reach large, captive and eager audiences. In February 2014, the Ukrainian people ousted pro-Russian president Viktor Yanukovych, prompting Russia to invade and annex the Crimean peninsula. By the start of April, Pavel Durov had given his notice, with TechCrunch saying at the time that the CEO had resisted pressure to suppress pages criticizing the Russian government. On December 23rd, 2020, Pavel Durov posted to his channel that the company would need to start generating revenue. In early 2021, he added that any advertising on the platform would not use user data for targeting, and that it would be focused on “large one-to-many channels.” He pledged that ads would be “non-intrusive” and that most users would simply not notice any change.
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