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Знаю, что многие бренды мечтают построить комьюнити, но бывают ниши с которыми кажется «ну что можно сделать». Отличный пример The Butter Club — клуб людей одержимых маслом от молочного бренда Kerrygold.

Удивительно, что даже с таким продуктом бренду удалось объединить людей стильным мерчем и фирменными мероприятиями, где объедаются в том числе хлебом с маслом. ВАУ🤩

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Create: 2025-05-22
Last Update: 2025-05-31 19:01:45

#wow_case

Знаю, что многие бренды мечтают построить комьюнити, но бывают ниши с которыми кажется «ну что можно сделать». Отличный пример The Butter Club — клуб людей одержимых маслом от молочного бренда Kerrygold.

Удивительно, что даже с таким продуктом бренду удалось объединить людей стильным мерчем и фирменными мероприятиями, где объедаются в том числе хлебом с маслом. ВАУ🤩

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Date: 2025-05-31|

At this point, however, Durov had already been working on Telegram with his brother, and further planned a mobile-first social network with an explicit focus on anti-censorship. Later in April, he told TechCrunch that he had left Russia and had “no plans to go back,” saying that the nation was currently “incompatible with internet business at the moment.” He added later that he was looking for a country that matched his libertarian ideals to base his next startup. "For Telegram, accountability has always been a problem, which is why it was so popular even before the full-scale war with far-right extremists and terrorists from all over the world," she told AFP from her safe house outside the Ukrainian capital. Emerson Brooking, a disinformation expert at the Atlantic Council's Digital Forensic Research Lab, said: "Back in the Wild West period of content moderation, like 2014 or 2015, maybe they could have gotten away with it, but it stands in marked contrast with how other companies run themselves today." The gold standard of encryption, known as end-to-end encryption, where only the sender and person who receives the message are able to see it, is available on Telegram only when the Secret Chat function is enabled. Voice and video calls are also completely encrypted. Given the pro-privacy stance of the platform, it’s taken as a given that it’ll be used for a number of reasons, not all of them good. And Telegram has been attached to a fair few scandals related to terrorism, sexual exploitation and crime. Back in 2015, Vox described Telegram as “ISIS’ app of choice,” saying that the platform’s real use is the ability to use channels to distribute material to large groups at once. Telegram has acted to remove public channels affiliated with terrorism, but Pavel Durov reiterated that he had no business snooping on private conversations.
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