🔵Печенье с васаби и сладкое солнечное затмение: лучшие рекламные кейсы Oreo
В прошлом посте мы рассказывали историю самого известного печенья в мире — Oreo. А сегодня вспоминаем легендарные кампании, которые помогли ему стать таким популярным. Один из секретов — бьющий в точку событийный маркетинг.
🔵Печенье с васаби и сладкое солнечное затмение: лучшие рекламные кейсы Oreo
В прошлом посте мы рассказывали историю самого известного печенья в мире — Oreo. А сегодня вспоминаем легендарные кампании, которые помогли ему стать таким популярным. Один из секретов — бьющий в точку событийный маркетинг.
Emerson Brooking, a disinformation expert at the Atlantic Council's Digital Forensic Research Lab, said: "Back in the Wild West period of content moderation, like 2014 or 2015, maybe they could have gotten away with it, but it stands in marked contrast with how other companies run themselves today." That hurt tech stocks. For the past few weeks, the 10-year yield has traded between 1.72% and 2%, as traders moved into the bond for safety when Russia headlines were ugly—and out of it when headlines improved. Now, the yield is touching its pandemic-era high. If the yield breaks above that level, that could signal that it’s on a sustainable path higher. Higher long-dated bond yields make future profits less valuable—and many tech companies are valued on the basis of profits forecast for many years in the future. The original Telegram channel has expanded into a web of accounts for different locations, including specific pages made for individual Russian cities. There's also an English-language website, which states it is owned by the people who run the Telegram channels. There was another possible development: Reuters also reported that Ukraine said that Belarus could soon join the invasion of Ukraine. However, the AFP, citing a Pentagon official, said the U.S. hasn’t yet seen evidence that Belarusian troops are in Ukraine. The picture was mixed overseas. Hong Kong’s Hang Seng Index fell 1.6%, under pressure from U.S. regulatory scrutiny on New York-listed Chinese companies. Stocks were more buoyant in Europe, where Frankfurt’s DAX surged 1.4%.
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