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Знаю, что многие бренды мечтают построить комьюнити, но бывают ниши с которыми кажется «ну что можно сделать». Отличный пример The Butter Club — клуб людей одержимых маслом от молочного бренда Kerrygold.

Удивительно, что даже с таким продуктом бренду удалось объединить людей стильным мерчем и фирменными мероприятиями, где объедаются в том числе хлебом с маслом. ВАУ🤩

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Create: 2025-05-22
Last Update: 2025-05-31 15:19:35

#wow_case

Знаю, что многие бренды мечтают построить комьюнити, но бывают ниши с которыми кажется «ну что можно сделать». Отличный пример The Butter Club — клуб людей одержимых маслом от молочного бренда Kerrygold.

Удивительно, что даже с таким продуктом бренду удалось объединить людей стильным мерчем и фирменными мероприятиями, где объедаются в том числе хлебом с маслом. ВАУ🤩

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Date: 2025-05-31|

But the Ukraine Crisis Media Center's Tsekhanovska points out that communications are often down in zones most affected by the war, making this sort of cross-referencing a luxury many cannot afford. There was another possible development: Reuters also reported that Ukraine said that Belarus could soon join the invasion of Ukraine. However, the AFP, citing a Pentagon official, said the U.S. hasn’t yet seen evidence that Belarusian troops are in Ukraine. Since its launch in 2013, Telegram has grown from a simple messaging app to a broadcast network. Its user base isn’t as vast as WhatsApp’s, and its broadcast platform is a fraction the size of Twitter, but it’s nonetheless showing its use. While Telegram has been embroiled in controversy for much of its life, it has become a vital source of communication during the invasion of Ukraine. But, if all of this is new to you, let us explain, dear friends, what on Earth a Telegram is meant to be, and why you should, or should not, need to care. Given the pro-privacy stance of the platform, it’s taken as a given that it’ll be used for a number of reasons, not all of them good. And Telegram has been attached to a fair few scandals related to terrorism, sexual exploitation and crime. Back in 2015, Vox described Telegram as “ISIS’ app of choice,” saying that the platform’s real use is the ability to use channels to distribute material to large groups at once. Telegram has acted to remove public channels affiliated with terrorism, but Pavel Durov reiterated that he had no business snooping on private conversations. Oh no. There’s a certain degree of myth-making around what exactly went on, so take everything that follows lightly. Telegram was originally launched as a side project by the Durov brothers, with Nikolai handling the coding and Pavel as CEO, while both were at VK.
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