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От данных к действию: как мы масштабировали direct-коммуникации в RuStore

В свежем посте на Хабре продакт RuStore Григорий Афонин и PMM Светлана Есенкова делятся, как мы:

❤️ вернули в стор более 1 млн пользователей
📈повысили загрузки приложений и игр на 235%
💬 Запустили более 430 кампаний и охватили 46 млн пользователей

И всё это — благодаря внедрению CDP-платформы Altcraft, кастомной архитектуре и тесной работе с данными.

Читайте и делитесь опытом в комментариях 🤖

🔗 Читать статью

#RuStore_Habr
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От данных к действию: как мы масштабировали direct-коммуникации в RuStore

В свежем посте на Хабре продакт RuStore Григорий Афонин и PMM Светлана Есенкова делятся, как мы:

❤️ вернули в стор более 1 млн пользователей
📈повысили загрузки приложений и игр на 235%
💬 Запустили более 430 кампаний и охватили 46 млн пользователей

И всё это — благодаря внедрению CDP-платформы Altcraft, кастомной архитектуре и тесной работе с данными.

Читайте и делитесь опытом в комментариях 🤖

🔗 Читать статью

#RuStore_Habr

BY RuStore Dev




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Ukrainian forces successfully attacked Russian vehicles in the capital city of Kyiv thanks to a public tip made through the encrypted messaging app Telegram, Ukraine's top law-enforcement agency said on Tuesday. These entities are reportedly operating nine Telegram channels with more than five million subscribers to whom they were making recommendations on selected listed scrips. Such recommendations induced the investors to deal in the said scrips, thereby creating artificial volume and price rise. Right now the digital security needs of Russians and Ukrainians are very different, and they lead to very different caveats about how to mitigate the risks associated with using Telegram. For Ukrainians in Ukraine, whose physical safety is at risk because they are in a war zone, digital security is probably not their highest priority. They may value access to news and communication with their loved ones over making sure that all of their communications are encrypted in such a manner that they are indecipherable to Telegram, its employees, or governments with court orders. Ukrainian President Volodymyr Zelensky said in a video message on Tuesday that Ukrainian forces "destroy the invaders wherever we can." But because group chats and the channel features are not end-to-end encrypted, Galperin said user privacy is potentially under threat.
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