🔵Печенье с васаби и сладкое солнечное затмение: лучшие рекламные кейсы Oreo
В прошлом посте мы рассказывали историю самого известного печенья в мире — Oreo. А сегодня вспоминаем легендарные кампании, которые помогли ему стать таким популярным. Один из секретов — бьющий в точку событийный маркетинг.
🔵Печенье с васаби и сладкое солнечное затмение: лучшие рекламные кейсы Oreo
В прошлом посте мы рассказывали историю самого известного печенья в мире — Oreo. А сегодня вспоминаем легендарные кампании, которые помогли ему стать таким популярным. Один из секретов — бьющий в точку событийный маркетинг.
On February 27th, Durov posted that Channels were becoming a source of unverified information and that the company lacks the ability to check on their veracity. He urged users to be mistrustful of the things shared on Channels, and initially threatened to block the feature in the countries involved for the length of the war, saying that he didn’t want Telegram to be used to aggravate conflict or incite ethnic hatred. He did, however, walk back this plan when it became clear that they had also become a vital communications tool for Ukrainian officials and citizens to help coordinate their resistance and evacuations. In a message on his Telegram channel recently recounting the episode, Durov wrote: "I lost my company and my home, but would do it again – without hesitation." "Markets were cheering this economic recovery and return to strong economic growth, but the cheers will turn to tears if the inflation outbreak pushes businesses and consumers to the brink of recession," he added. Some people used the platform to organize ahead of the storming of the U.S. Capitol in January 2021, and last month Senator Mark Warner sent a letter to Durov urging him to curb Russian information operations on Telegram. The company maintains that it cannot act against individual or group chats, which are “private amongst their participants,” but it will respond to requests in relation to sticker sets, channels and bots which are publicly available. During the invasion of Ukraine, Pavel Durov has wrestled with this issue a lot more prominently than he has before. Channels like Donbass Insider and Bellum Acta, as reported by Foreign Policy, started pumping out pro-Russian propaganda as the invasion began. So much so that the Ukrainian National Security and Defense Council issued a statement labeling which accounts are Russian-backed. Ukrainian officials, in potential violation of the Geneva Convention, have shared imagery of dead and captured Russian soldiers on the platform.
from ms
