Полвека сеть семейных ресторанов Cracker Barrel была символом «традиционной Америки»: деревенский стиль, «старый дядюшка» в логотипе и слоган Old Country Store.
Но стоило убрать этот образ ради обновления и минимализма — и начался политический шторм: хэштеги, бойкоты, падение акций и даже вмешательство Трампа.
В карточках — разбор, почему ребрендинг стал угрозой для компании⬆️
Полвека сеть семейных ресторанов Cracker Barrel была символом «традиционной Америки»: деревенский стиль, «старый дядюшка» в логотипе и слоган Old Country Store.
Но стоило убрать этот образ ради обновления и минимализма — и начался политический шторм: хэштеги, бойкоты, падение акций и даже вмешательство Трампа.
В карточках — разбор, почему ребрендинг стал угрозой для компании⬆️
Emerson Brooking, a disinformation expert at the Atlantic Council's Digital Forensic Research Lab, said: "Back in the Wild West period of content moderation, like 2014 or 2015, maybe they could have gotten away with it, but it stands in marked contrast with how other companies run themselves today." On February 27th, Durov posted that Channels were becoming a source of unverified information and that the company lacks the ability to check on their veracity. He urged users to be mistrustful of the things shared on Channels, and initially threatened to block the feature in the countries involved for the length of the war, saying that he didn’t want Telegram to be used to aggravate conflict or incite ethnic hatred. He did, however, walk back this plan when it became clear that they had also become a vital communications tool for Ukrainian officials and citizens to help coordinate their resistance and evacuations. Perpetrators of such fraud use various marketing techniques to attract subscribers on their social media channels. He said that since his platform does not have the capacity to check all channels, it may restrict some in Russia and Ukraine "for the duration of the conflict," but then reversed course hours later after many users complained that Telegram was an important source of information. Founder Pavel Durov says tech is meant to set you free
from pl
