Привет, в этот четверг решили сделать небольшой зум-толк с провокационным названием: в мире становится меньше зависимости от бренда.
Если пояснять, то я бы сказал, что лояльность бренду больше не такая однозначная.
Во-первых, маркетплейсы смещают фокус на продукт. Во-вторых, становится больше монобрендовык ритейлов и СТМ даже в FMCG. В-третьих, уже само понятие бренда девальвируется.
В общем, есть о чем поговорить. Приходите на зум в этот четверг. Обсудим.
Привет, в этот четверг решили сделать небольшой зум-толк с провокационным названием: в мире становится меньше зависимости от бренда.
Если пояснять, то я бы сказал, что лояльность бренду больше не такая однозначная.
Во-первых, маркетплейсы смещают фокус на продукт. Во-вторых, становится больше монобрендовык ритейлов и СТМ даже в FMCG. В-третьих, уже само понятие бренда девальвируется.
В общем, есть о чем поговорить. Приходите на зум в этот четверг. Обсудим.
#decodingshow
BY Decoding Human — Роман Пустовойт
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"Markets were cheering this economic recovery and return to strong economic growth, but the cheers will turn to tears if the inflation outbreak pushes businesses and consumers to the brink of recession," he added. Since its launch in 2013, Telegram has grown from a simple messaging app to a broadcast network. Its user base isn’t as vast as WhatsApp’s, and its broadcast platform is a fraction the size of Twitter, but it’s nonetheless showing its use. While Telegram has been embroiled in controversy for much of its life, it has become a vital source of communication during the invasion of Ukraine. But, if all of this is new to you, let us explain, dear friends, what on Earth a Telegram is meant to be, and why you should, or should not, need to care. One thing that Telegram now offers to all users is the ability to “disappear” messages or set remote deletion deadlines. That enables users to have much more control over how long people can access what you’re sending them. Given that Russian law enforcement officials are reportedly (via Insider) stopping people in the street and demanding to read their text messages, this could be vital to protect individuals from reprisals. Either way, Durov says that he withdrew his resignation but that he was ousted from his company anyway. Subsequently, control of the company was reportedly handed to oligarchs Alisher Usmanov and Igor Sechin, both allegedly close associates of Russian leader Vladimir Putin. Additionally, investors are often instructed to deposit monies into personal bank accounts of individuals who claim to represent a legitimate entity, and/or into an unrelated corporate account. To lend credence and to lure unsuspecting victims, perpetrators usually claim that their entity and/or the investment schemes are approved by financial authorities.
from sa
