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Дуров активно тестирует свою рекламную систему.

Пошла уже реклама сторонних каналов. Судя по их размеру и разбросу тематик это каналы-болванки самого Телеграм. Они нужны для того, чтобы замерить конверсию, а также оценить правильно ли работает таргетинг. Я думаю также через них тестируют аукцион.

@tlgdoc



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Дуров активно тестирует свою рекламную систему.

Пошла уже реклама сторонних каналов. Судя по их размеру и разбросу тематик это каналы-болванки самого Телеграм. Они нужны для того, чтобы замерить конверсию, а также оценить правильно ли работает таргетинг. Я думаю также через них тестируют аукцион.

@tlgdoc

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At its heart, Telegram is little more than a messaging app like WhatsApp or Signal. But it also offers open channels that enable a single user, or a group of users, to communicate with large numbers in a method similar to a Twitter account. This has proven to be both a blessing and a curse for Telegram and its users, since these channels can be used for both good and ill. Right now, as Wired reports, the app is a key way for Ukrainians to receive updates from the government during the invasion. Ukrainian President Volodymyr Zelensky said in a video message on Tuesday that Ukrainian forces "destroy the invaders wherever we can." "There is a significant risk of insider threat or hacking of Telegram systems that could expose all of these chats to the Russian government," said Eva Galperin with the Electronic Frontier Foundation, which has called for Telegram to improve its privacy practices. On December 23rd, 2020, Pavel Durov posted to his channel that the company would need to start generating revenue. In early 2021, he added that any advertising on the platform would not use user data for targeting, and that it would be focused on “large one-to-many channels.” He pledged that ads would be “non-intrusive” and that most users would simply not notice any change. "We're seeing really dramatic moves, and it's all really tied to Ukraine right now, and in a secondary way, in terms of interest rates," Octavio Marenzi, CEO of Opimas, told Yahoo Finance Live on Thursday. "This war in Ukraine is going to give the Fed the ammunition, the cover that it needs, to not raise interest rates too quickly. And I think Jay Powell is a very tepid sort of inflation fighter and he's not going to do as much as he needs to do to get that under control. And this seems like an excuse to kick the can further down the road still and not do too much too soon."
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