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Применение игровых механик в неигровых процессах

Геймификация в бизнесе становится неотъемлемой частью маркетинговых стратегий. Она может быть реализована различными способами:

квизы для подбора подходящего жилого объекта;
тестирования;
лабиринты;
квесты;
тесты.

Но более сложной и интересной игрой станет интерактивный выбор недвижимости в процессе виртуальной прогулки. Подобное решение предлагает PlayEstate.

➡️ В новом материале команда рассказала и показала, как это работает.
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Применение игровых механик в неигровых процессах

Геймификация в бизнесе становится неотъемлемой частью маркетинговых стратегий. Она может быть реализована различными способами:

квизы для подбора подходящего жилого объекта;
тестирования;
лабиринты;
квесты;
тесты.

Но более сложной и интересной игрой станет интерактивный выбор недвижимости в процессе виртуальной прогулки. Подобное решение предлагает PlayEstate.

➡️ В новом материале команда рассказала и показала, как это работает.

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"The argument from Telegram is, 'You should trust us because we tell you that we're trustworthy,'" Maréchal said. "It's really in the eye of the beholder whether that's something you want to buy into." "And that set off kind of a battle royale for control of the platform that Durov eventually lost," said Nathalie Maréchal of the Washington advocacy group Ranking Digital Rights. But the Ukraine Crisis Media Center's Tsekhanovska points out that communications are often down in zones most affected by the war, making this sort of cross-referencing a luxury many cannot afford. Given the pro-privacy stance of the platform, it’s taken as a given that it’ll be used for a number of reasons, not all of them good. And Telegram has been attached to a fair few scandals related to terrorism, sexual exploitation and crime. Back in 2015, Vox described Telegram as “ISIS’ app of choice,” saying that the platform’s real use is the ability to use channels to distribute material to large groups at once. Telegram has acted to remove public channels affiliated with terrorism, but Pavel Durov reiterated that he had no business snooping on private conversations. What distinguishes the app from competitors is its use of what's known as channels: Public or private feeds of photos and videos that can be set up by one person or an organization. The channels have become popular with on-the-ground journalists, aid workers and Ukrainian President Volodymyr Zelenskyy, who broadcasts on a Telegram channel. The channels can be followed by an unlimited number of people. Unlike Facebook, Twitter and other popular social networks, there is no advertising on Telegram and the flow of information is not driven by an algorithm.
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