Факторы переключения потребителя с привычного продукта на новый:
🔵 31% не имеют привычных брендов 🔵 27% выгодное ценовое предложение 🔵 21% желание попробовать новое 🔵 7% понравилась реклама нового продукта 🔵 3% не нравится реклама привычного продукта.
➖ Аудитория позитивно относится к рекламе местных марок на ТВ: 81% считают, что местным производителям надо чаще размещать рекламу на ТВ.
Факторы переключения потребителя с привычного продукта на новый:
🔵 31% не имеют привычных брендов 🔵 27% выгодное ценовое предложение 🔵 21% желание попробовать новое 🔵 7% понравилась реклама нового продукта 🔵 3% не нравится реклама привычного продукта.
➖ Аудитория позитивно относится к рекламе местных марок на ТВ: 81% считают, что местным производителям надо чаще размещать рекламу на ТВ.
The War on Fakes channel has repeatedly attempted to push conspiracies that footage from Ukraine is somehow being falsified. One post on the channel from February 24 claimed without evidence that a widely viewed photo of a Ukrainian woman injured in an airstrike in the city of Chuhuiv was doctored and that the woman was seen in a different photo days later without injuries. The post, which has over 600,000 views, also baselessly claimed that the woman's blood was actually makeup or grape juice. On February 27th, Durov posted that Channels were becoming a source of unverified information and that the company lacks the ability to check on their veracity. He urged users to be mistrustful of the things shared on Channels, and initially threatened to block the feature in the countries involved for the length of the war, saying that he didn’t want Telegram to be used to aggravate conflict or incite ethnic hatred. He did, however, walk back this plan when it became clear that they had also become a vital communications tool for Ukrainian officials and citizens to help coordinate their resistance and evacuations. Andrey, a Russian entrepreneur living in Brazil who, fearing retaliation, asked that NPR not use his last name, said Telegram has become one of the few places Russians can access independent news about the war. Investors took profits on Friday while they could ahead of the weekend, explained Tom Essaye, founder of Sevens Report Research. Saturday and Sunday could easily bring unfortunate news on the war front—and traders would rather be able to sell any recent winnings at Friday’s earlier prices than wait for a potentially lower price at Monday’s open. At its heart, Telegram is little more than a messaging app like WhatsApp or Signal. But it also offers open channels that enable a single user, or a group of users, to communicate with large numbers in a method similar to a Twitter account. This has proven to be both a blessing and a curse for Telegram and its users, since these channels can be used for both good and ill. Right now, as Wired reports, the app is a key way for Ukrainians to receive updates from the government during the invasion.
from br