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Как оказалось, локализованный ребрендинг приводит к росту продаж!

Интересно также было бы посмотреть на другие бренды Добрый-Кола vs Coca-Cola, например.

Подробности в аналитическом материале от Альфы (https://www.group-telegram.com/AlfaBank/1779)

BY Доктор отраслевых наук




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The Russian invasion of Ukraine has been a driving force in markets for the past few weeks. Although some channels have been removed, the curation process is considered opaque and insufficient by analysts. Recently, Durav wrote on his Telegram channel that users' right to privacy, in light of the war in Ukraine, is "sacred, now more than ever." Telegram was founded in 2013 by two Russian brothers, Nikolai and Pavel Durov. But Telegram says people want to keep their chat history when they get a new phone, and they like having a data backup that will sync their chats across multiple devices. And that is why they let people choose whether they want their messages to be encrypted or not. When not turned on, though, chats are stored on Telegram's services, which are scattered throughout the world. But it has "disclosed 0 bytes of user data to third parties, including governments," Telegram states on its website.
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Telegram Доктор отраслевых наук
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